The Rosie, like the icon of the same name, has uncomplicated, masculine elements blended with an air of feminine power.
This eventually became a well-known symbol that showed up in magazines, advertisements, and on morale-boosting posters. 1940s Bollman Heritage Collection Rosie - Pink/1SFM Bollman died in 1940, he had five sons (George C. Millions of men either chose or were drafted into the military to fight Germany and its allies in the war. Many women still enjoyed fashionable attire during wartime, but while economic prosperity allowed for fancier designs, these were not overly ornamental pieces.