Phaidon Nike Better is Temporary Book
This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.Phaidon commemorates the company's influence withNike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, "Crafting Color.At Nike, the desire to be the best is a journey, not a destination - better is always temporary.